Privacy policy

Privacy Policy

At Cha Zhi Ji, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Malaysia online store, make a purchase, or interact with us. By using our website, you agree to the terms described below.

1. Who We Are & How Your Data Is Processed

This website is operated by THE FINE CUP ENTERPRISE (SSM: 202303303856), trading as Cha Zhi Ji 茶知己. Our store is hosted on Shopify, which processes your information to operate our ecommerce platform, handle payments, prevent fraud, and support store features.

You can learn more about how Shopify processes customer data here:
Shopify Customer Privacy Policy

2. Information We Collect

We collect personal information when you browse our store, create an account, make a purchase, or communicate with us. This includes:

  • Name, email address, phone number
  • Shipping and billing address
  • Order details and purchase history
  • Payment information (processed securely by Shopify and payment partners)
  • Device information such as IP address, browser type, and site usage data
  • Marketing preferences and communication history

3. How We Use Your Information

We use your personal information to:

  • Process, fulfill, and deliver your orders
  • Communicate with you regarding your order or inquiries
  • Manage your account and purchase history
  • Send newsletters or promotional messages (if you opt in)
  • Improve our website, products, and customer experience
  • Detect and prevent fraud or unauthorized activities

4. Shopify Network Intelligence (If Enabled)

If enabled on our Malaysia site, Shopify may use information collected from customer interactions across Shopify-powered stores, including ours, to provide Enhanced Services such as:

  • Improved store performance and analytics
  • Better product recommendations and personalization
  • Enhanced fraud protection and operational insights

Your data may be aggregated with data from other merchants, but no individual merchant can view your personal information.

5. Sharing Your Information

We only share your data with trusted partners when necessary to provide our services:

  • Shopify – ecommerce hosting, security, fraud prevention, checkout, and analytics
  • Payment providers – Stripe, PayPal, and other gateways
  • Shipping partners – PosLaju, DHL, and applicable couriers
  • Marketing & analytics tools – such as Google Analytics, Meta Ads (if used)
  • Service providers – for IT, customer service, or email marketing

We do not sell your personal information.

6. Cookies & Tracking

We use cookies, pixels, and similar technologies to:

  • Remember your cart and login session
  • Understand how visitors use our site
  • Improve site performance and navigation
  • Support basic analytics and marketing functions

You may adjust your browser settings to block cookies, but this may affect site functionality.

7. Your Rights Under the Malaysia PDPA

Under the Personal Data Protection Act 2010 (PDPA), you have the right to:

  • Request access to the personal data we hold about you
  • Request correction or updates to your data
  • Withdraw consent from receiving marketing communications
  • Request deletion of your data (subject to applicable retention laws)

To exercise any of these rights, please contact us using the details below.

8. Data Retention

We retain your information for as long as necessary to:

  • Fulfill your orders
  • Meet legal, tax, and regulatory requirements
  • Resolve disputes or enforce agreements

9. Data Transfers Outside Malaysia

Shopify and some of our service providers operate internationally. Your data may therefore be transferred to, stored, or processed in countries outside Malaysia. Shopify uses industry-standard safeguards to protect your information during such transfers.

10. Security

We take reasonable technical and organizational measures to protect your personal data, including encryption, secure hosting, and strict access controls. While no method of transmission over the Internet is completely secure, we work closely with Shopify to safeguard your information.

11. Age of Consent

By using this site, you confirm that you are at least the age of majority in your state or country of residence.

12. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date below.

13. Contact Us

If you have any questions about this Privacy Policy, or if you would like to exercise your PDPA rights, please contact us:

  • Email: support@store-chazhiji.com
  • WhatsApp: +60189001613
  • Business Name: THE FINE CUP ENTERPRISE
  • Business Registration Number: 202303303856
  • Registered Address: E-42-12, Millerz Square, 357, Jalan Klang Lama, 58000 Kuala Lumpur, Malaysia

Last updated: November 2025